Frutta Fresca Bar | Fresh Juices, Smoothies & Healthy Bites in Florence

Privacy Policy

This Privacy Policy explains how Frutta Fresca Bar ("we", "us", or "our"), located at 30 Via dei Neri, Florence, Tuscany, 50122, Italy, collects, uses, and protects personal data when you visit our site, use our online platform, or engage with our services.

Data Controller

Frutta Fresca Bar is the data controller responsible for processing your personal data. Our address is 30 Via dei Neri, Florence, Tuscany, 50122, Italy.

Personal Data We Collect

We collect personal data when you interact with our site or services. This may include:

Contact Information: Such as your name, address, and other contact details you provide when placing an order, making a booking, or contacting us.
Order Information: Details about the products and services you order, including freshly squeezed juices, smoothies, acai bowls, yogurt parfaits, healthy snacks, coffee, tea, takeaway orders, or catering requests. This may include dietary preferences or allergies if you voluntarily provide them.
Payment Information: Information required to process payments for orders, though we do not store full payment card details ourselves. This is handled by secure third-party payment processors.
Communication Data: Records of your communication with us, such as inquiries or feedback.
Website Usage Data: Information about how you use our site, collected through cookies and similar technologies, such as your IP address, browser type, visited pages, and time spent on the site.

How We Use Your Personal Data

We use your personal data for the following purposes and rely on the specified legal bases under the General Data Protection Regulation (GDPR):

To provide and manage our services: Processing and fulfilling your orders for fresh juices, smoothies, bowls, snacks, coffee, tea, takeaway, and catering; managing reservations or bookings. (Legal basis: Performance of a contract or to take steps at your request before entering into a contract).
To process payments: Facilitating transactions for your orders. (Legal basis: Performance of a contract).
To communicate with you: Responding to your inquiries, requests, or feedback; sending you service-related information regarding your orders or bookings. (Legal basis: Performance of a contract; Legitimate interests to respond to communications).
To improve our services and site: Analyzing usage data to understand how our site is used and identify areas for improvement. (Legal basis: Legitimate interests to enhance our business and services).
For internal business purposes: Including data analysis, audits, fraud prevention, and developing new products and services. (Legal basis: Legitimate interests to operate and manage our business effectively).
To comply with legal obligations: Such as accounting and tax requirements. (Legal basis: Compliance with a legal obligation).
With your consent: For specific purposes where consent is required, such as sending you marketing communications if you have explicitly opted in (you can withdraw consent at any time). (Legal basis: Consent).

Sharing Your Personal Data

We may share your personal data with third parties in the following circumstances:

Service Providers: We use third-party companies to perform services on our behalf, such as payment processing, website hosting, data analytics, and potentially delivery services. These providers are contractually bound to protect your data and use it only for the purposes for which they were engaged.
Legal Requirements: We may disclose your data if required by law, regulation, or legal process, or to protect our rights, property, or safety, and that of our users or the public.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.

We ensure that any international transfers of personal data comply with applicable legal requirements, such as relying on adequacy decisions or appropriate safeguards like standard contractual clauses.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The criteria used to determine retention periods include the nature and purpose of the data, the potential risk of harm from unauthorized use or disclosure, and legal or regulatory requirements.

Your Data Protection Rights

Under GDPR and other applicable data protection laws, you have rights regarding your personal data. These rights include:

Right to Access: The right to request a copy of the personal data we hold about you.
Right to Rectification: The right to request that we correct any inaccurate or incomplete personal data.
Right to Erasure: The right to request that we delete your personal data under certain conditions.
Right to Restriction of Processing: The right to request that we restrict the processing of your personal data under certain conditions.
Right to Object to Processing: The right to object to our processing of your personal data under certain conditions, particularly where we process it based on legitimate interests or for direct marketing.
Right to Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
Right to Withdraw Consent: If we are processing your data based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please submit a request in writing to our physical address provided below. We will respond to your request in accordance with applicable law. You also have the right to lodge a complaint with a supervisory authority.

Cookies and Tracking Technologies

Our site uses cookies and similar tracking technologies to collect and use information about your use of our online platform. Cookies are small text files placed on your device. We use cookies to operate our website, improve your experience, and analyze site usage. You can manage your cookie preferences through your browser settings.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us in writing at:

Frutta Fresca Bar
30 Via dei Neri
Florence, Tuscany, 50122
Italy